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Featured Affiliate Programs
32 Red Affiliates have received many awards and accolades for their affiliate program. They offer up to 35% lifetime revenue share on 32 Red Poker and 32% lifetime revenue share on 32 Red Casino.

If you're focusing your marketing activities on Scandinavia, Betsson is a good choice to promote. Joining the Affiliate Lounge affiliate program will allow you to promote their Sportsbook, poker room and online casino.

The CPAYS affiliate program allows you to promote 8 online casinos, 4 poker rooms and 2 bingo sites as well as their poker school product.

Red Hot Revenue offer up to 50% rev share or $500 CPA across four casinos and poker rooms

You can promote Ultimate Bet or Absolute Poker with the ChipLeader affiliate program with a 35% rev share if you generate more than $20,000 of revenue per month

Affiliate Manager Survey
Gampay have surveyed a cross section of affiliate managers to understand what the main hurdles are in growing their gaming affiliate programs.

Nineteen online gambling affiliate managers were questioned via email, ranging from companies that ran an affiliate network for multiple brands to sportsbook operators, online casinos and online bingo halls.

The results of the survey can be found here.
Search keyphrases that convert PDF Print E-mail
Saturday, 01 December 2007
ImageFollowing on from the article on long tail marketing , I thought it would be interesting to spend some time looking at the different kinds of keyphrases and which ones work and which ones don’t. Obviously, this is important for your gaming affiliate site as your traffic is precious. If you take a look at your web analytics software you’ll notice that the majority of search queries that attracted visitors to your affiliate site consist of more than one word. They’re usually made up of the main term (eg. Casino) and one or more qualifying keywords (eg. Bonus). The qualifying keywords are the ones that are important to understand as they are the key to delivering quality traffic.

Some examples of the different types of qualifying keywords follow based on the theme of bingo, for a bingo affiliate site.

The first of these are price based qualifiers, for example, ‘free bingo’. Although you might get a fair amount of traffic on these phrases, the quality of the traffic is usually poor.

The second are comparison qualifiers, for example, ‘compare bingo sites’. If you have a bingo comparison website then these are the type of keywords you should be looking for.

The third are intended use qualifiers, such as ‘90 ball bingo’. These are very specific, the user knows what they want, and they should
convert well.

Other qualifiers include brand based ones (such as ‘ladbrokes bingo’ or ‘jackpot joy bingo’) which convert very well and location based ones
(such as ‘uk bingo’ or ‘bingo espana’) which also convert well.

The best qualifiers are action qualifiers (such as ‘play bingo’ or ‘play bingo now’) which are the best converters as the user demonstrates a
desire to want to play bingo. All they need is you, the friendly affiliate to show them the best place to play.. Now that can’t be too hard, can it?




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Online Gaming Affiliates
In 2007 online gaming affiliates will earn $684 million, making this the most lucrative industry for affiliates and webmasters to promote. Why not get a piece of the action yourself?

About Us
GamPay is a resource site for affiliates that are targeting the online gambling industry. We regularly check the leading online casino, poker, sportsbook, bingo and skill games affiliate programs and update the deals grid above to reflect who is offering what. News stories and marketing tips are also regularly added so that affiliates can keep abreast of the things that matter to them.

Latest Marketing Articles
Search keyphrases that convert
Following on from the article on long tail marketing , I thought it would be interesting to spend some time looking at the different kinds of keyphrases and which ones work and which ones don’t. Obviously, this is important for your gaming affiliate site as your traffic is precious.>>>
Long tail marketing for gambling affiliates
Prior to the Internet, the only goods that shops sold were mass produced goods. With the advent of the Internet, shops can sell pretty much what they want and niche shops can flourish online. >>>
Google sitemaps
Using Google sitemaps can help to include more of the pages on your poker, casino, bingo or betting affiliate site in the Google index. The service may not improve your rankings but it can ensure that Google is aware of more of the pages on your site and consequently increase organic visitors to those pages. >>>

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