tools, news and advice for gambling affiliates
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Featured Affiliate Programs
32 Red Affiliates have received many awards and accolades for their affiliate program. They offer up to 35% lifetime revenue share on 32 Red Poker and 32% lifetime revenue share on 32 Red Casino.

If you're focusing your marketing activities on Scandinavia, Betsson is a good choice to promote. Joining the Affiliate Lounge affiliate program will allow you to promote their Sportsbook, poker room and online casino.

The CPAYS affiliate program allows you to promote 8 online casinos, 4 poker rooms and 2 bingo sites as well as their poker school product.

Red Hot Revenue offer up to 50% rev share or $500 CPA across four casinos and poker rooms

You can promote Ultimate Bet or Absolute Poker with the ChipLeader affiliate program with a 35% rev share if you generate more than $20,000 of revenue per month

Affiliate Manager Survey
Gampay have surveyed a cross section of affiliate managers to understand what the main hurdles are in growing their gaming affiliate programs.

Nineteen online gambling affiliate managers were questioned via email, ranging from companies that ran an affiliate network for multiple brands to sportsbook operators, online casinos and online bingo halls.

The results of the survey can be found here.
Affiliate marketing articles
Search keyphrases that convert PDF Print E-mail
Saturday, 01 December 2007
ImageFollowing on from the article on long tail marketing , I thought it would be interesting to spend some time looking at the different kinds of keyphrases and which ones work and which ones don’t. Obviously, this is important for your gaming affiliate site as your traffic is precious.
Read more...
 
Long tail marketing for gambling affiliates PDF Print E-mail
Sunday, 25 November 2007
ImagePrior to the Internet, the only goods that shops sold were mass produced goods. With the advent of the Internet, shops can sell pretty much what they want and niche shops can flourish online.
Read more...
 
Google sitemaps PDF Print E-mail
Tuesday, 20 November 2007
Image Using Google sitemaps can help to include more of the pages on your poker, casino, bingo or betting affiliate site in the Google index. The service may not improve your rankings but it can ensure that Google is aware of more of the pages on your site and consequently increase organic visitors to those pages.
Read more...
 
Non-Text search advertising PDF Print E-mail
Monday, 05 November 2007
ImageWith Google dominating text based search, and consequently keeping PPC prices skyhigh, what alternatives are there for other types of non-text search marketing?
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Choosing the color of your gambling website PDF Print E-mail
Monday, 05 November 2007
Image The colours that you have on your website can influence visitorbehaviour. This is an important fact to bear in mind when designing your gaming website. Color can make the difference between a visitor going on to download one of your featured casino’s or just leaving withouttaking the appropriate action. You need to choose the right color combinations for your site or else you’ll lose affiliate business.
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A guide to online press releases PDF Print E-mail
Tuesday, 09 October 2007
ImageOnline press releases are a useful tool in any affiliate’s arsenal.  You can write and submit an online press release in a few hours and, if it is relevant and appeals to the masses, you can start receiving hits on your site immediately.
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Feed me now! PDF Print E-mail
Sunday, 23 September 2007
If you run a regularly updated gambling affiliate website, then adding an RSS feed is another distribution channel that you can utilize to inform your customers of updates to your site.
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Second-tier PPC networks PDF Print E-mail
Sunday, 23 September 2007
ImageAs most of the Tier 1 PPC networks (Google, Yahoo/Overture) have banned gambling ads, the venues for affiliates to run long-term pay per click campaigns on are limited to the Tier 2 or Tier 3 networks. You can run PPC gambling ads on the Tier 1 networks using a variety of methods that these have a limited shelf life but as soon as you get found out you’ll get shut down and potentially banned.
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Top 10 Lists PDF Print E-mail
Wednesday, 05 September 2007
ImageTop 10 lists are cropping up everywhere on the Internet, you know the ones – our top 10 ways to save money of 10 tips to improve your sex drive.  For affiliates looking for content (and who isn’t?) they provide a quick and easy way to get some relevant text up onto your site.
Read more...
 
Online Gaming Affiliates
In 2007 online gaming affiliates will earn $684 million, making this the most lucrative industry for affiliates and webmasters to promote. Why not get a piece of the action yourself?

About Us
GamPay is a resource site for affiliates that are targeting the online gambling industry. We regularly check the leading online casino, poker, sportsbook, bingo and skill games affiliate programs and update the deals grid above to reflect who is offering what. News stories and marketing tips are also regularly added so that affiliates can keep abreast of the things that matter to them.

Latest Marketing Articles
Search keyphrases that convert
Following on from the article on long tail marketing , I thought it would be interesting to spend some time looking at the different kinds of keyphrases and which ones work and which ones don’t. Obviously, this is important for your gaming affiliate site as your traffic is precious.>>>
Long tail marketing for gambling affiliates
Prior to the Internet, the only goods that shops sold were mass produced goods. With the advent of the Internet, shops can sell pretty much what they want and niche shops can flourish online. >>>
Google sitemaps
Using Google sitemaps can help to include more of the pages on your poker, casino, bingo or betting affiliate site in the Google index. The service may not improve your rankings but it can ensure that Google is aware of more of the pages on your site and consequently increase organic visitors to those pages. >>>

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